There has been some growing discontent with the stock market writers, investors, and others. Seems a bit of it has spilled into court too. This relates only slightly to all that.
|Happy GMCR workers|
What both I and my source found odd was how the overflowing warehouses were addressed. Some corporate bigshot (source could not remember precisely) spoke of warehouse workers complaining that aisles were full of stock. The explanation given was that they had a lot of sales, so the employees should expect that they have a lot of stock. Source thought that was odd, I thought it was total BS.
|A GMCR warehouse.|
|Some "Fair Trade" propaganda.|
Green Mountain tries to cultivate an aroma of environmentalism, community, and being the "really nice" coffee company. Of course, the people who fall for this crap are willing to pay $100 - $180 for a coffee maker that only makes one cup at a time vs. a $20 coffee press that can do the same thing better. Plus, the Green Mountain K-Cup packaged coffee costs a lot more than regular coffee.
Clean up if this fad of single-serve plastic coffee packs continues, which seems improbable. The "green" of Green Mountain has the markings of an illusion, a fad, for people to have the 'cool looking' coffee maker in the kitchen next to the recycle bin for all of the little plastic and aluminum cups. The same folks with the Leaf in the driveway and neon light-bulbs throughout the house.
You know who else was big on greenness, don't you?
Green Mountain Coffee Roasters is shaping up to be the Solyndra of the brewed beverage industry, with a cheaper bill to the tax payers.